Pardon me for not blogging recently and now I’m back just to have a rant! I have this particular rant every year around this time, every year? I hear you ask, yes indeed, let me tell you all about it, you might want to make yourself a cup of tea first…….
Ready? Then I’ll begin. Edinburgh Fringe 2018 put a post on Facebook to announce another record breaking year with ticket sales up 5% on last year. But Brucie, surely that’s good, isn’t it? Ah, but, dear friends, that statistic doesn’t really mean much on it’s own. The next statistic was just laughable, that ticket sales were up “a whooping 52% on the 2009 figures”, I should bloody hope so considering how much bigger the Fringe is now!
They also attached an article from The Scotsman about the latest statistics from the International, Book and Fringe Festivals, which was a bit more illuminating as it pointed out that in 2017 there were 53,232 performances of 3,398 shows compared with 56,796 performances of 3,548 shows this year. Hmmm, so that 5% increase in ticket sales isn’t a big deal considering the increase in tickets on sale, was it even enough for audience percentages to remain the same?
Oo, I was going to mention that the Pleasance audience figures were up this year, but on reading and re-reading and re-re-reading that part of the article again I rather think that bit is somewhat ambiguous (at least I don’t think it’s very clear). I think they are up, but not as much as I thought on first reading. Hurrah for the spokesman for Space UK, he said attendances were up 11% and they had a 20% increase in sold out performances. At least that does mean more bums on seats.
See, that’s my point! A 5% increase in ticket sales doesn’t mean diddlysquat on it’s own. So there was 5% more bums on seats, but if the overall number of seats for bums to sit on (ie, the number of seats available for every performance of every show) has also increased by 5% then there’s no real increase at all and a 6% increase in seats would mean audience numbers are down – audience statistics would be a far better way of judging whether the Fringe was more successful than previously.
Also, might one enquire how many tickets were sold at the Half Price Hut? After all, every ticket sold there is kind of like half a ticket, and let’s not forget the Friends of the Fringe 2 for 1 tickets, again they’re like half tickets too. They might make a company feel better seeing more faces but if all the tickets sold were at half price, how much of a comfort is that?
As a punter I love the Half Price Hut, it is a necessity with the Fringe having become so huge to help some shows get folk in, I check it most days hoping one of my possibles comes up. On the other hand, there wouldn’t be such a need for it if the Fringe had a slightly smaller huge choice of shows. Ok, so no one outside of the big acts makes any money, but if a show with tickets priced at £8 only manages to sell tickets at £4 it’s not doing well at all, surely?
Now I’m feeling despondent for all the little shows trying desperately not to sink beneath the waves of the great ocean that is Fringe. I do love the Fringe but sometimes I wonder where it’s going.
Nighty night x